GetResponse Review 2026: Email Marketing Automation for Small Teams

GetResponse has been around since 1998, which in SaaS-years is an eternity. In 2026, it's still trying to be the "all-in-one" email platform for small-to-mid teams. The market around it — Mailchimp, Brevo, ActiveCampaign, ConvertKit — has evolved fast, so the question is whether GetResponse still justifies a fresh signup in 2026.

What's included

• Email campaigns (drag-and-drop editor, A/B testing)
• Marketing automation workflows (visual builder)
• Landing pages and a basic website builder
• Webinars (yes, native — not a separate product)
• Signup forms and popups
• AI email writer (added in the 2024-2025 cycle)

Pricing tiers

GetResponse publishes tiered plans starting at an entry-level monthly price. Current pricing and annual discount structure on the vendor page. There's a 30-day free trial without a credit card required.

Who it's for

Small businesses, course creators, and mid-sized ecommerce teams that want email + landing pages + webinars in one subscription. GetResponse is priced competitively for the feature combo — you'd pay more to get the same toolkit via separate specialists.

Who should skip

Advanced B2B marketers who need deep CRM integration and lead scoring will find ActiveCampaign or HubSpot more capable. Pure newsletter creators will prefer the simplicity of Beehiiv or ConvertKit.

Pros

• Native webinar feature is rare at this price tier
• Landing page builder is usable without a designer
• Automation builder is visual and easy to grasp
• 120-day affiliate cookie for creators promoting the tool

Cons

• UI feels dated next to newer competitors (ConvertKit, Beehiiv)
• Deliverability varies by sending list quality (universal SaaS issue, not specific)
• Lower-tier plans have feature caps

Verdict

GetResponse is a solid "breadth" play. If you want email + landing + webinar in one place, it delivers. If depth in a single feature matters more than breadth, look at the specialists.